With more than 25 years of experience in the financial services and asset management industry, he leads Bell’s strategic positioning and global distribution efforts. He is responsible for developing and executing the go-to-market strategy, engaging with key segments such as institutional, wholesale markets, and asset consultants across Australia, Asia, Europe and the U.S.

Prior to joining Bell, Rob served as Global Head of Distribution at NAB Asset Management. In this role he was responsible for distributing boutique investment manager capabilities to institutional investors globally. Before NAB, he was Global Head of Distribution at Treasury Group. Earlier in his career, Rob worked at Credit Suisse Asset Management where he held a number of senior Distribution roles, and also worked on the client side at Emergency Services Superannuation Scheme (a pension fund).